GM has offered one reason the Chevy Volt-based Cadillac ELR is so expensive, but it’s not the reason you might have been expecting. Priced similarly to Tesla’s Model S sedan, it’s logical to think that Cadillac may be angling for undecided cross-shoppers in the “green luxury” market. Instead, reports Wards Auto, GM thinks most consumers will cross-shop the $76,000 ELR with BMW’s 6-Series and Gran Coupe ranges–or catch a few buyers considering highly-specified versions of BMW’s new 4-Series Coupe. Cadillac, then, wants to take its fight to the Germans.

[grabpress_video guid=e72613ae4d53fe815d831a747484e38af93da0b0 embed_id=2009767]

Thanks for checking us out. Please take a look at the rest of our videos and articles.

To stay in the loop, bookmark our homepage.

Leave a Reply