Sitting front row during fashion week is not only a privilege, it’s a serious investment. A newly released report exposes just how much brands will spend to make sure that they’re collections are associated with the biggest names in the biz. According to The Sun, Rihanna and Beyoncé can pull up to $100,000 to watch from the front row while around $70,000 will get you fashion darling Chloë Sevigny.

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