Ellen DeGeneres’ celeb-studded selfie from the most-watched Oscars telecast in a decade was a landmark social media moment in a time where online conversation is boosting television viewership and vice versa. An estimated 43 million people watched “12 Years a Slave” win the Oscar for best picture on Sunday night. It was the most-watched Academy Awards since 2004, when “Lord of the Rings: Return of the King” was the best picture.

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