If you’ve been to a mall in the last 15 years, then you’re probably familiar with Coach. And if you’ve got a girlfriend, chances are you’ve been in a Coach store (maybe she even convinced you once to buy her a bag just ’cause she’s cute and deserves it). For years the brand was relegated to high-end mall fashion duty, but is now in revitalization mode thanks to newly appointed designer Stuart Vevers, who is kicking the label’s WASPy connotations in favor of more streetwise sensibilities.
The re-vamped label was on display in no better place than at London Collections: Men with the launch of the brand’s first ever ready-to-wear menswear collection, which infused inspiration from coming-of-age films like My Own Private Idaho with modern fashion. Shearling coats, bomber jackets, and a standout camo parka (complete with badass fur hood) were all highlights, creating a strong first foray into men’s clothing. Whether or not the gear is your style is up to you, but at least now you’ll have something to do other than sit and stare into space next time your girl drags you into the store.
Read more here:: GQ Style